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Cuvee Hand Selected, founded by Sean Aarons as a Sole Proprietorship based in St. Andrew, was born out of his extensive experience in the liquor industry and keen awareness of unmet demands in key market segments. Drawing on his deep knowledge of spirits and strong industry connections, Sean positioned the business as a bridge between producers and a growing clientele with refined and specific tastes. These clients often sought expert advice on selecting and sourcing the perfect liquor for various occasions. Even before the business was formally established, Sean had been offering tailored consultancy services alongside sourcing and delivering premium, rare, and limited-edition spirits. The official launch of Cuvee Hand Selected marked a natural evolution, enabling him to expand these services to a broader audience within his target market.